OKTAGON MMA + Tivio Studio: Turning Fans into Participants, and Moments into Revenue
Overview
When OKTAGON MMA, one of Europe’s fastest-growing sports entertainment brands, set out to evolve beyond traditional broadcasting, its goal was clear: transform every fight night into a fully interactive experience that fans could not only watch — but participate in.
To achieve this, OKTAGON partnered with Tivio Studio, leveraging its award-winning interactive streaming technology to create OKTAGON.TV, a next-generation OTT platform that blends live sports, gamification, and instant commerce into one seamless ecosystem.
The Challenge: From Passive Viewers to Active Participants
OKTAGON’s live events had built an enthusiastic following, but engagement and monetization were constrained by legacy digital models.
Key challenges included:
- Passive viewership: Audiences often drifted to second screens, reducing engagement during critical fight moments.
- Limited monetization: Revenue was confined to subscriptions and ads, with no easy way to capitalize on live excitement or upsell premium content.
- Technical constraints: Introducing new features required costly integrations and long development cycles.
- Distribution complexity: Expanding into smart TV and operator environments was slow and required multiple vendors.
- Lack of real-time insights: OKTAGON couldn’t easily track viewer behavior or in-stream engagement to optimize programming and offers.
The Solution: The Power of Tivio’s Interactive Streaming Platform
Tivio Studio deployed its Interactive Streaming Platform across OKTAGON’s ecosystem — a no-integration, cloud-based solution that enables interactivity, in-stream commerce, and deep engagement with zero technical overhead.
Highlights of the Implementation
1. Multi-Platform Delivery
OKTAGON.TV launched across web and Smart TV apps, reaching fans wherever they watch.
2. Integrated Monetization & Premium Unlocks
Using Tivio’s patented in-stream payment system, OKTAGON can now monetize live moments through:
- Instant PPV access: Users purchase events directly from the stream via QR code or on-screen checkout.
- Autopayments: Users can activate autopayment solutions and collect bonuses. Our system automatically processes the payment for the best available price to keep a better selling ratio for the PPV tournaments.
- Hybrid models: Combine subscription, pay-per-view, and ad-supported tiers in a single unified platform.
3. Fan Interactivity & Engagement Tools
Tivio’s interactive player transforms every fight into a live, data-driven experience through:
- Live polls and “Who Wins” voting
- Engagement via live chat with AI automatic picks to broadcast
- Multi-camera switching for alternate angles and fighter perspectives
- Real-time stats overlays
- Bonus content controls triggered from mobile remotes or QR interactions
- And with more available options
4. Frictionless Payments
With Tivio Pay (powered by Qerko), fans can complete purchases in seconds — no logins, no app installs, just scan, tap, and watch. We are the only solution which can provide payments via Smart TV applications, which more than 30% of all pamyents is used directly on the TV screen.
5. Analytics & Data-Driven Optimization
Tivio’s real-time dashboard gives OKTAGON granular visibility into:
- Viewer behavior and retention
- Conversion funnels (subscriptions, PPV, microtransactions)
- Ad performance and content ROI
These insights allow OKTAGON to fine-tune programming, promotions, and pricing on the fly.
The Results: Redefining the Sports Viewing Experience
Since launching OKTAGON.TV with Tivio Studio, the organization has achieved measurable growth across revenue, reach, and engagement.
✓ Higher Revenue per User (ARPU)
The introduction of in-stream premium purchases and PPV events unlocked entirely new revenue lines from existing viewers.
✓ Increased Engagement & Retention
Interactive features like live voting, live chat, and real-time stats significantly boosted average session duration and audience retention.
✓ Seamless Commerce Integration
Frictionless payments through Tivio Pay dramatically improved conversion rates for impulse PPV and micro-purchases.
✓ Expanded Global Reach
Distribution across Smart TVs, operator EPGs, and virtual channels enabled OKTAGON to reach new audiences beyond its owned apps.
✓ Faster Time-to-Market
Tivio’s no-integration model allowed OKTAGON to pilot, launch, and scale new interactive experiences in a fraction of the typical time and cost.
The Business Impact
“With Tivio Studio, we’ve transformed how fans experience live fights. They’re not just watching — they’re part of the action. Every vote, every stat, every unlock deepens engagement and drives new revenue.”
— OKTAGON.TV Executive Team
The Tivio-powered experience turned OKTAGON’s live events into interactive, monetized ecosystems that align content value with audience attention — a key differentiator in the modern sports media landscape.
Why It Matters: Tivio’s Broader Value for Broadcasters
The OKTAGON success story illustrates how Tivio Studio solves the most pressing challenges faced by broadcasters and content owners today:
Industry Pain Point | How Tivio Solves It |
Stagnant engagement & drop-off | Interactive voting, data overlays, and multi-camera controls keep audiences engaged throughout live events. |
Underperforming monetization | In-stream microtransactions and PPV options convert excitement into immediate revenue. |
Technical bottlenecks | Tivio’s no-integration player enables rapid deployment and testing of new formats. |
Lack of real-time data | Built-in analytics deliver instant insights into viewer behavior and monetization performance. |
Limited reach | Operator and Smart TV integration expands distribution at scale. |
Conclusion
OKTAGON’s adoption of Tivio’s interactive streaming technology represents a milestone in the evolution of live sports entertainment.
By merging content, commerce, and participation, Tivio Studio enabled OKTAGON to build deeper fan relationships, unlock new revenue models, and lead the European market in interactive broadcasting.
For more details please contact:
Adrian Janon
