Stargaze enters strategic partnership with Iberion and Świat Gwiazd
Stargaze—the first platform and TV channel in Poland dedicated to digital creators—will debut soon. The project, which is redefining the relationship between traditional and digital media, is announcing its first strategic partnerships. Among them is Iberion Group, the owner of the popular portal Świat Gwiazd.
Stargaze is an innovative combination of linear television and a digital platform. It offers digital creators access to a traditional medium, and viewers curated content free from algorithmic interference. The project includes a TV channel as well as VOD solutions, subscription models and live streaming, giving creators new opportunities to monetise and scale their presence.
Thanks to this cooperation, Świat Gwiazd content will soon appear on TV screens across Poland, reaching millions of viewers.
— “Iberion has always focused on growth and new technologies. Stargaze gives us the opportunity to bring our video content to television, mobile apps and smart TVs—meeting viewers exactly where they are today. It is a natural step to better monetise our content and present it in a professional format. Viewers will see, among others, interviews hosted by Andrzej Sołtysik and Mateusz Szymkowiak—examples of unique formats that will gain additional impact in this new medium,” says Karolina Szmulewicz, Chief Media Officer at Iberion.
The Stargaze line-up will be diverse, spanning lifestyle, entertainment and gaming, as well as educational and automotive content. With such a broad offer, everyone will find something for themselves—from light entertainment to more in-depth, informative formats. This very diversity and openness to creators and publishers makes partnerships such as those with Iberion and Świat Gwiazd a key element of the project’s growth.
— “We are building Stargaze to connect the world of digital creators and publishers with the power of television. The cooperation with Iberion and the Świat Gwiazd brand proves that leading editorial teams see real value in our project—new opportunities for distribution, monetisation and reaching audiences in premium quality,” emphasises Łukasz Wysocki, VP Partnerships EMEA & Country Lead Poland at Tivio Studio.
The partnership between Stargaze and Świat Gwiazd is a step towards a new media model in Poland—one that combines the dynamism and diversity of digital with the reach of television to better meet today’s audience expectations.
Further announcements of media and creator partnerships will follow soon.
Olga Naparty
