The Internet Comes to Television! Stargaze — the TV Channel for Online Creators — Is Now Available on Play!

​Stargaze, a brand-new television channel featuring content from Poland’s most popular YouTubers and influencers, has just joined Play’s TV offering - making it the first of its kind in Poland. Stargaze offers an entirely new way to watch and discover online creators - this time on the big screen.
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The lineup includes podcasts, vlogs, talk shows, and entertainment formats from top Polish creators such as Nie wiem, ale się dowiem, Papiery Rozwodowe (Z DVPY & MishOn), Bracia Malczyńscy, 5 Sposobów Na, Rafał Masny, Człowiek Absurdalny, Tymków, ORB News, GraPodPada, Sprytne Babki, Patryk Strzała, Władek BeautyBoy, and many others — including shows created in collaboration with media partners like XYZ, Iberion Group, and Świat Gwiazd.

Everyone will find something for themselves - discovering shows that, until now, have lived exclusively online but are now available on television.

​“Stargaze TV is more than just another channel - it’s an invitation for online creators to enter the world of television,” says Łukasz Wysocki, VP Partnerships EMEA & Country Lead Poland at Tivio Studio.
​“Our partnership with Play allows us to reach a new audience and show that content created online has a rightful place on TV. To me, it’s a symbol of how much the media landscape is changing - television and the internet are no longer competing; they’re starting to collaborate.”
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A New Generation of TV Viewers

The launch of Stargaze in Poland reflects a global trend. According to Nielsen’s The Gauge Poland, the share of streaming content in total TV screen time in Poland surpassed the symbolic 10% mark in 2025, up from around 6% just two years earlier (Source: Nielsen The Gauge Poland, 2023–2025).

This shows that Poles are increasingly combining traditional TV viewing with online content — and the video market in Poland is clearly moving toward the integration of both world. Younger audiences are turning to formats similar to those they already know from the internet — making Stargaze a bridge between the online world and television.

​“Stargaze shows how television can evolve and meet the expectations of a new generation of viewers,” says Artur Dominiak, Director of Home Services at Play.
​“We’re proud that Play is the first operator in Poland to offer a channel that connects the worlds of internet and television, showcasing the creators that Poles already know and love from the web.”
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Now Available to Play Subscribers

The channel is already available to Play TV subscribers:

Beyond its linear TV channel, Stargaze offers a complete ecosystem for creators and viewers — including a VOD platform, subscriptions, live streaming, and pay-per-view. This gives viewers freedom from algorithms and creators new revenue opportunities and greater independence.

Redefining the Future of Media

Stargaze is part of a global trend that blends television and the internet. It’s the first platform and TV channel in Poland dedicated entirely to online creators — bringing lifestyle, entertainment, gaming, and educational formats from Poland’s top YouTubers, influencers, and digital publishers straight to traditional TV screens.

More information: https://newsroom.tivio.studio

Sources:

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Olga Naparty

Head of Marketing & PR, CEE, Tivio Studio

• olga.naparty@tivio.studio
• +48663955037