Tivio Studio joins IAB Poland to drive innovation in modern media

Tivio Studio, an innovative European media-technology startup, has joined IAB Poland, the leading organisation shaping the interactive and online advertising market in Poland. 

Specialising in video content distribution and innovative tools for creators, broadcasters and operators across Europe, Tivio Studio aims to redefine how content is delivered and to unlock new monetization models that benefit both digital creators and business partners. The company also focuses on innovation in interactive streaming, enabling viewers to actively participate in broadcasts of major sports and cultural events and providing brands with new ways to engage audiences. 

The dynamic growth of video formats—including interactive solutions—is one of the key directions for the entire digital communications industry. We are therefore delighted that Tivio Studio is joining IAB Poland, strengthening our community with its experience in innovative media technologies. Together we will be able to better support creators, advertisers and the whole market in discovering new ways to engage audiences,” says Agnieszka Fabianowicz, Director of Initiatives & Member Relations, IAB Poland. In Poland, Tivio Studio is developing Stargaze—a breakthrough platform that redefines the relationship between digital creators and viewers by connecting them across every screen, from the internet and mobile apps to linear television. Stargaze revolutionises content distribution by giving creators stable revenue streams and greater visibility through national TV presence—overcoming the constraints of traditional social platforms, unlocking new earning potential for creators and offering viewers curated content directly from their favourite personalities, free from algorithmic interference. 

Stargaze is building a sustainable and fair content ecosystem—supporting creators’ careers and giving brands innovative ways to distribute advertising alongside creator content broadcast on a nationwide TV channel with broad reach.

We are excited to join IAB Poland. This is an important step that allows us to actively participate in setting industry standards and to collaborate with market leaders,” said Łukasz Wysocki, VP Partnerships and Country Lead Poland at Tivio Studio. “Tivio Studio is developing innovative media and advertising projects, including Stargaze, and membership in IAB will facilitate knowledge exchange and joint initiatives in video and new technologies."

Membership in IAB Poland gives Tivio Studio access to educational, research and industry projects, as well as the opportunity to co-create standards that shape the future of the digital market in Poland. 

 

Olga Naparty

Olga Naparty

Head of Marketing & PR, CEE, Tivio Studio

 

 

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